Behavioural economics

    Artificial Intelligence Marketing and Predicting Consumer Ch

    By Steven Struhl

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    Paperback £19.45

    Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice, and develop your understanding through practical terms that are grounded in business reality.

    Cambridge Handbook of Consumer Psychology

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    Paperback Save £4.51 = £40.48

    This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy.

    Riding the Leadership Rollercoaster

    By Manfred F. R. Kets de Vries

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    Hardback £18.45

    Nudging Health: Health Law and Behavioral Economics

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    Paperback £29.26

    Zamzow, Richard J. Zeckhauser

    The Foundations of Behavioral Economic Analysis

    By Sanjit Dhami

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    Paperback Save £2.94 = £42.06

    This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout.

    Neuroeconomics

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    Hardback £90.45

    This volume combines a scholarly introduction with state-of-the-art research in neuroeconomics. It presents important paradigms and research methods and includes in-depth review of empirical findings.

    Postmodern Portfolio Theory: Navigating Abnormal Markets and Investor Behavior

    By James Chen

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    Hardback Save £8.72 = £77.28

    This survey of portfolio theory, from its modern origins through more sophisticated, "postmodern" incarnations, evaluates portfolio risk according to the first four moments of any statistical distribution: mean, variance, skewness, and excess kurtosis.

    Phishing for Phools

    By Robert J. Shiller

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    Paperback Save £3.14 = £10.85

    Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well...

    Modern Monopolies

    By Nicholas L Johnson

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    Hardback Save £5.14 = £13.85

    A look at the ubiquitous new business model, the platform, that's taking over the economy and our digital lives. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people.

    Misbehaving

    By Richard H. Thaler

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    Paperback Save £1.54 = £8.45

    When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

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