Advertising, marketing & sponsorship law


    By Mark Bartholomew

    Currently unavailable

    Hardback £20.30

    Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American law has failed to reign in the onslaught of invasive marketing technologies.

    Marketing and Advertising Law in a Process of Harmonisation

    Currently unavailable

    Hardback Save £11.54 = £58.46

    The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case...

    Martketing: The Heart and Brain of Branding

    By Javier Sanchez Lamelas

    Currently unavailable

    Paperback Save £2.74 = £10.25

    Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous...

    New Perspectives in Marketing by Word-of-Mouth

    By Emerald Group Publishing Limited

    Currently unavailable

    Paperback £27.96

    New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively...

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