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CoolBrandsR is an annual initiative aiming to identify and pay tribute to the nation's coolest brands.
This text offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a...
Examines how American advertising both mirrors society and creates it. This title explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.
By Oliver Bray
Focuses specifically on advertising law and the myriad rules controlling the advertising industry. This guide covers various aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It also includes coverage of contract law, breach of confidence, copyright and data protection.
By Helen Katz
Presents an introduction to the media planning and buying process. This title focuses on basic media planning, buying calculations, and the practical realities of offering plan alternatives.
This biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it. The book includes a wealth of photos, recordings and...
Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe.