Advertising industry

    Madison Avenue Manslaughter

    By Michael Farmer

    Paperback £10.25

    The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe for disaster." So what are the logical consequences of the failure to act? For the first time, Michael Farmer offers a solution to avoid this...

    Creative Belgium

    By Creative Belgium

    Hardback Save £11.54 = £23.46

    This is a visual feast of advertisements, designed to provoke and inspire, providing an insight into the marketing genius behind some of the most innovative advertising around.

    Digital Advertising

    By Andrew John McStay

    Paperback Save £1.18 = £26.81

    This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advertising.

    The Best Advertising Course in Town: The Halcyon Days of Colman, Prentis and Varley

    By Ruth Artmonsky

    Paperback Save £1.54 = £8.46

    Charts the rapid rise of Colman, Prentis & Varley CPV, a leading advertising agency in the 1930s, and its renaissance in the immediate post-war years.

    Epica

    By Epica Awards

    Hardback £38.46

    This volume brings together images from all of the 2013 Epica Award winners, featuring the best commercials, print ads, innovative media ideas, publications, Internet sites, direct marketing operations, packaging design projects and integrated campaigns.

    Superbrands Annual: 2014

    By Superbrands

    Hardback Save £19.54 = £35.46

    The Superbrands Annual highlights brands from a wide range of sectors that have become the strongest and most iconic in their field and explores how they succeeded in reaching the top.

    Promotional Culture and Convergence: Markets, Methods, Media

    By Helen Powell

    Paperback Save £1.29 = £23.70

    The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key...

    Advertising in the Age of Persuasion: Building Brand America 1941-1961

    By Dawn Spring

    Paperback Save £5.54 = £14.46

    Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise.

    Adland: A Global History of Advertising

    By Mark Tungate

    Paperback Save £1.29 = £23.70

    Explore the advertising landscape from a global perspective.

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