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The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe for disaster." So what are the logical consequences of the failure to act? For the first time, Michael Farmer offers a solution to avoid this...
Charts the rapid rise of Colman, Prentis & Varley CPV, a leading advertising agency in the 1930s, and its renaissance in the immediate post-war years.
By Helen Powell
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key...
By Dawn Spring
Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise.