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By John Hegarty
First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss...
A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined
By Noel Capon
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing...
Revealing the stories of people responsible for some of our best known brands including William Henry Smith W H Smith; Roy Jacuzzi; Laszlo Biro; Henry J. Heinz and many more