Advertising

    Hegarty on Advertising: Turning Intelligence into Magic

    By John Hegarty

    Hardback £13.83

    First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss...

    Attention Merchants

    Paperback Save £1.54 = £8.45

    A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined

    50 Brand Impression

    By Damrong Pinkoon

    Paperback £11.45

    Aisles Have Eyes

    By Joseph Turow

    Hardback Save £5.54 = £14.46

    A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you

    Essentials of Advertising

    By Robert Cluley

    Paperback Save £2.04 = £27.95

    Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, and the way it is perceived by different industries

    Attention Merchants

    By Tim Wu

    Hardback Save £5.54 = £14.46

    A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined

    Creative Belgium

    By Creative Belgium

    Hardback Save £11.54 = £23.46

    This is a visual feast of advertisements, designed to provoke and inspire, providing an insight into the marketing genius behind some of the most innovative advertising around.

    Frameworks for Market Strategy: European Edition

    By Noel Capon

    Paperback Save £7.35 = £57.64

    Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing...

    Famous Brand Names and Their Origins

    Paperback Save £5.54 = £14.45

    Revealing the stories of people responsible for some of our best known brands including William Henry Smith W H Smith; Roy Jacuzzi; Laszlo Biro; Henry J. Heinz and many more

    Digital Advertising

    By Andrew John McStay

    Paperback Save £1.18 = £26.81

    This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advertising.

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