Foundation Marketing

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    Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, including its strategic and international dimensions. With interactive features such as in-text activities designed to develop key skills as well as marketing knowledge, Foundation Marketing is the ideal text to help you master marketing skills.

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    Number of Pages: 480
    Format(s): Paperback - ISBN: 9780273655329
    Publication Date:
    Listed in: Sales & marketing
    Publisher: Financial Times Prentice Hall

    Books by Terry O'Sullivan

    Paperback

    RRP: £52.99

    Sale Price: £34.25

    Save: £18.74 per copy!

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