This title offers effective PR solutions. "Sport Public Relations: Managing Organizational Communication, Second Edition", takes a comprehensive, business like approach to the practice of public relations in sport. Rather than address public relations simply as a means of supporting the marketing function or stimulating media interest in an event or organization, this text recognizes PR as a function that is integral to many aspects of a sport organization's goals. The book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. Readers will also consider the diverse forms of public relations practice, encompassing media, community, employee, investor, customer, donor and government relations.