When Search Meets Web Usability

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    This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

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    Number of Pages: 208
    Format(s): Paperback - ISBN: 9780321605894
    Publication Date:
    Listed in: Web graphics & design
    Publisher: New Riders Publishing

    Books by Shari Thurow

    Paperback

    RRP: £18.99

    Sale Price: £13.85

    Save: £5.14 per copy!

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