Marketing Strategy

    By

    This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process. Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.

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    Number of Pages: 288
    Format(s): Paperback - ISBN: 9781137526236
    Publication Date:
    Listed in: Business strategy, Business mathematics & systems, Sales & marketing
    Publishers: Palgrave, Red Globe Press

    Books by Robert Palmatier

    Paperback

    RRP: £49.99

    Sale Price: £45.95

    Save: £4.04 per copy!

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