Marketing Management, An Asian Perspective

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    For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Marketing Management: An Asian Perspective, 7th edition continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

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    Number of Pages: 960
    Format(s): Paperback - ISBN: 9781292089584
    Publication Date:
    Listed in: Sales & marketing
    Publisher: Pearson Education Limited

    Books by Philip Kotler

    Paperback

    RRP: £49.99

    Total: £47.95

    Save: £2.04 per copy!

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