Basics Advertising 03: Ideation

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    Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.

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    Number of Pages: 184
    Format(s): Paperback - ISBN: 9782940411504
    Publication Date:
    Listed in: Advertising
    Publisher: AVA Publishing SA

    Books by Nik Mahon

    Paperback

    RRP: £22.99

    Sale Price: £19.70

    Save: £3.29 per copy!

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