International Business

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    The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text's comprehensive coverage is arranged around one central question - what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts.

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    Number of Pages: 624
    Format(s): Paperback - ISBN: 9781473722644
    Publication Date:
    Listed in: International business, International law of transport, communications & commerce
    Publisher: Cengage Learning EMEA

    Books by Mike W. Peng

    Paperback

    RRP: £54.99

    Sale Price: £51.95

    Save: £3.04 per copy!

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