Meta-Luxury: Brands and the Culture of Excellence

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    Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

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    Number of Pages: 224
    Format(s): Hardback - ISBN: 9780230293571
    Publication Date:
    Listed in: Sales & marketing
    Publisher: PALGRAVE MACMILLAN

    Books by Manfredi Ricca

    Hardback

    RRP: £27.00

    Sale Price: £18.66

    Save: £8.34 per copy!

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