Sound Branding: Using Music to Sell More

    By

    Sound Branding is the concept of using sound as a communications tool for steering consumers’ perception of a brand and selling more. It is both old and new. It is so old that the church has it and so new that it has to be explained to virtually every marketing or brand manager. While brands have spent considerable sums of money on visual branding, they have sorely neglected the way they sound, becoming the victims of unsystematic, unstructured and almost random use of sound and music. However, Sound Branding can increase the effectiveness and efficiency of brand communications, through a structured process of developing, implementing and managing the sound and music that a brand uses for its communications, thus increasing consumer awareness of the brand and increasing sales.

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    Number of Pages: 21
    Format(s): Ebook - ISBN: 9781846211560
    Publication Date:
    Listed in: Music, Popular culture, Media studies, Advertising & society, Economics & Finance, Business & management, Sales & marketing management, Business communication & presentation, Sales & marketing, Advertising, Media, information & communication industries, Radio & television industry, Music industry, Advertising industry, Popular psychology
    Publisher: NuBooks

    Books by John Groves

    Ebook (ePub)

    RRP: £4.79

    Total: £4.79

    Save: £0.00 per copy!

    Currently out of stock

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