Soft Power and the Worldwide Promotion of Chinese Language L

    By

    `The Confucius Institute Project' - consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition - represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.

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    Number of Pages: 144
    Format(s): Hardback - ISBN: 9781783098057
    Publication Date:
    Listed in: Language teaching, International relations
    Publisher: Multilingual Matters

    Books by Jeffrey Gil

    Hardback

    RRP: £89.95

    Sale Price: £69.92

    Save: £20.03 per copy!

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