Social Sector Communication in India: Concepts, Practices, and Case studies

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    A -first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility CSR. With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate-NGO interface vis-a-vis CSR projects.

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    Number of Pages: 288
    Format(s): Hardback - ISBN: 9789351508144
    Publication Date:
    Listed in: Communication studies
    Publisher: SAGE India

    Books by Jaishri Jethwaney

    Hardback

    RRP: £38.00

    Sale Price: £34.57

    Save: £3.43 per copy!

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