Global Franchising Operations Management: Cases in International and Emerging Markets Operations

    By

    This is the definitive guide to launching and running global franchise operations. It will help franchisors and franchisees go global with the winning business model that accounts for 50% of US retail sales. The book presents an unprecedented collection of in-depth cases that highlight the field's unexplored opportunities, key pitfalls and proven best practices.

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    Number of Pages: 240
    Format(s): Hardback - ISBN: 9780132884143
    Publication Date:
    Listed in: International business, Production & quality control management, Franchises
    Publisher: Financial TImes Prentice Hall

    Books by Ilon Alon

    Hardback

    RRP: £64.99

    Sale Price: £41.45

    Save: £23.54 per copy!

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