The Value of Arts for Business

    By

    The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives ABIs, can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.

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    Number of Pages: 304
    Format(s): Hardback - ISBN: 9780521769518
    Publication Date:
    Listed in: Art & Finance, Investment & securities, Business strategy
    Publisher: CAMBRIDGE UNIVERSITY PRESS

    Books by Giovanni Schiuma

    Hardback

    RRP: £58.00

    Sale Price: £37.26

    Save: £20.74 per copy!

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