Advertising as Communication

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    Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our consumer culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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    Number of Pages: 248
    Format(s): Paperback - ISBN: 9780415027816
    Publication Date:
    Listed in: Sales & marketing
    Publisher: Routledge

    Books by Gillian Dyer

    Paperback

    RRP: £22.99

    Sale Price: £16.25

    Save: £6.74 per copy!

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