The Design Method: A Philosophy and Process for Functional Visual Communication

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    Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you'll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.In this book, you will learn:- Ways to conduct research and gain insight into your clients' situations- A process for establishing strategies and plans for your projects- How to develop a cohesive concept and visual direction for each client/job- An iterative approach to prototype, test, refine, and produce effective design- Techniques for presenting and documenting creative work- Tips for making your design studio operate efficiently and consistently

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    Number of Pages: 240
    Format(s): Paperback - ISBN: 9780321928849
    Publication Date:
    Listed in: Theory of art, Art & Design
    Publisher: New Riders Publishing

    Books by Eric Karjaluoto

    Paperback

    RRP: £23.99

    Sale Price: £19.55

    Save: £4.44 per copy!

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