Retail Strategy: Planning and Control

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    This new book sets out to provide a structured approach to retail strategy and implementation.Structured around the key themes of planning and control, the book covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real-world experience with contributions from relevant management literature. The book covers all aspects of retail strategy and implementation from merchandise and customer service through to human resource development, management of the supply chain, and the latest developments in technology. Containing numerous international case vignettes and examples throughout, plus three large assignment case studies for detailed analysis, Retail Strategy is ideal for undergraduates and postgraduates of retailing.

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    Number of Pages: 448
    Format(s): Paperback - ISBN: 9780333752357
    Publication Date:
    Listed in: Business strategy, Retail sector
    Publisher: PALGRAVE MACMILLAN

    Books by David Walters

    Paperback

    RRP: £37.99

    Sale Price: £25.25

    Save: £12.74 per copy!

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