Behind-the-scenes tips and tricks for successful Facebook marketing Face it: Facebook offers amazing opportunities as a business tool for marketing purposes. However, it is extremely easy to make a very public marketing mistake. That's where Facebook Marketing Secrets comes in. Aimed at helping you save face by reviewing the ins and outs of Facebook, social media gurusTodd Tweedy and Duncan Alney reveal countless tools that exist for making Facebook a great marketing outlet for your business whilethey share little-known secrets of what to do--and what not to do--to meet your business goals. Zeroes in on best practices for planning, implementing, and monitoring a Facebook marketing campaign Shares examples of campaigns that worked and didn't work--and why Takes into account the frequent changes to Facebook's look, commands, and privacy settings and tells you how to prepare for any unexpected changes Details how to define goals, build a community, implement successful methods...and avoid ineffective ones This unique book opens the vault tocountless Facebook success and failure stories so that you can benefit fromtheirexperiences.