Apple Experience: Secrets to Building Insanely Great Custome

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    Apple's 5 Core Principles - Now in the Palm of Your Hand! Steve Jobs and Apple re-imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades. A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers. Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience. "If you have a retail business then this is a must read...business owners and managers in any industry can benefit from the lessons" Strategist, April 2012

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    Number of Pages: 256
    Format(s): Hardback - ISBN: 9780071793209
    Publication Date:
    Listed in: Customer services
    Publisher: McGraw-Hill Professional

    Books by Carmine Gallo

    Hardback

    RRP: £20.99

    Sale Price: £15.05

    Save: £5.94 per copy!

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