Sport Management

    This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.

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    Number of Pages: 256
    Format(s): Paperback - ISBN: 9781844452637
    Publication Date:
    Listed in: Business & management, Sports & outdoor recreation
    Publisher: Learning Matters Ltd

    Paperback

    RRP: £27.99

    Total: £24.85

    Save: £3.14 per copy!

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