Media and Communication Research Methods

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    Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author's signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.

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    Number of Pages: 440
    Format(s): Paperback - ISBN: 9781483377568
    Publication Date:
    Listed in: General, Communication studies, Media studies
    Publisher: SAGE Publications Inc

    Books by Arthur Asa Berger

    Paperback

    RRP: £60.00

    Sale Price: £59.46

    Save: £0.54 per copy!

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