Books by Publisher: KOGAN PAGE

    The Operations Advantage: A Practical Guide to Making Operations Work

    By Nigel Slack

    Paperback £27.95

    Get guidance on how to set the agenda for developing operations capabilities; know what you should expect from your middle managers; and find new ways of facilitating operations improvement.

    Sustainable Logistics and Supply Chain Management: Principles and Practices for Sustainable Operations and Management

    By David B. Grant

    Paperback Save £3.54 = £36.45

    Get a comprehensive guide to the principles and practices of sustainable logistics operations, and responsible management of the entire supply chain.

    Myths of PR

    By Rich Leigh

    Paperback £11.45

    Explore some of the most widely-accepted myths that permeate PR with this fascinating examination of the industry.

    Demand-Driven Supply Chain Management: Transformational Performance Improvement

    By Simon Eagle

    Paperback Save £3.54 = £36.45

    Many manufacturing and distribution companies are moving from the traditional 'forecast push MRP' to demand-driven supply chain management SCM. Demand-driven SCM is an 'end-to-end' supply chain planning and replenishment process. This book describes the 'what, how and why' of the demand-driven SCM process.

    Building the Agile Business through Digital Transformation

    By Neil Perkin

    Paperback Save £0.54 = £19.45

    Build an agile business through digital transformation more quickly and easily with this practical guide.

    Understanding Islamic Financial Services: Theory and Practice

    By Karim Ullah

    Paperback £36.45

    This book, for students and professionals of Islamic Finance, develops an innovative service system perspective to explain how the Islamic financial system functions.

    Artificial Intelligence Marketing and Predicting Consumer Ch

    By Steven Struhl

    Paperback £19.45

    Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice, and develop your understanding through practical terms that are grounded in business reality.

    Audio Branding: Using Sound to Build Your Brand

    By Laurence Minsky

    Paperback Save £0.54 = £19.45

    Encompassing everything from app sounds to the noise a particular brand of car makes when unlocked, learn how to create an audio language to support your brand's identity.

    International Freight Transport

    By Stephen Pettit

    Paperback Save £5.04 = £44.95

    Learn and understand the global issues and key changes in the transport industry from industry experts and leading academics.

    Practitioner's Guide to Account-Based Marketing

    By Bev Burgess

    Paperback £27.95

    Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.

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