Books by Publisher: Ginn

    Managerial Economics and Strategy, Global Edition

    By Jeffrey M. Perloff

    Paperback £52.50

    For courses in Managerial Economics. A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real- world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to...

    Managerial Economics and Strategy plus MyEconLab with Pearso

    By Jeffrey M. Perloff

    Hardback £63.42

    For courses in Managerial Economics. This package includes MyEconLab R A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real- world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and...

    Statistics, Global Edition

    By James T. McClave

    Paperback £58.87

    For courses in introductory statistics. A Contemporary Classic Classic, yet contemporary; theoretical, yet applied-McClave & Sincich's Statistics gives you the best of both worlds. This text offers a trusted, comprehensive introduction to statistics that emphasizes inference and integrates real data throughout. The authors stress the development of statistical thinking, the...

    Cultural Landscape: An Introduction to Human Geography, Glob

    By James M. Rubenstein

    Paperback £57.05

    For courses in Human Geography. Strengthening readers' connection to geography through active, discovery-based learning Trusted for its timeliness, readability, and sound pedagogy, The Cultural Landscape: An Introduction to Human Geography emphasizes the relevance of geographic concepts to human challenges. The relationship between globalization and diversity is woven throughout; Rubenstein addresses...

    First Course in Statistics, Global Edition

    By James T. McClave

    Paperback £57.05

    For courses in introductory statistics. This package includes Pearson MyLab Statistics. A Contemporary Classic Classic, yet contemporary; theoretical, yet applied--McClave & Sincich's A First Course in Statistics gives you the best of both worlds. This text offers a trusted, comprehensive introduction to statistics that emphasizes inference and integrates real data...

    First Course in Statistics plus MyStatLab with Pearson eText

    By James T. McClave

    Hardback £66.20

    For courses in introductory statistics. This package includes MyStatLab TM. A Contemporary Classic Classic, yet contemporary; theoretical, yet applied--McClave & Sincich's A First Course in Statistics gives you the best of both worlds. This text offers a trusted, comprehensive introduction to statistics that emphasizes inference and integrates real data throughout....

    Precalculus, Global Edition

    By Michael Sullivan

    Paperback £58.87

    Prepare. Practice. Review. Mike Sullivan's time-tested approach focuses students on the fundamental skills they need for the course: preparing for class, practicing with homework, and reviewing the concepts. The Tenth Edition has evolved to meet today's course needs. MyMathLab not included. Students, if MyMathLab is a recommended/mandatory component of the...

    Marketing Management, An Asian Perspective

    By Philip Kotler

    Paperback £47.95

    For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge,...

    Where to Play

    By Marc Gruber

    Paperback Save £2.54 = £22.45

    As an entrepreneur or innovator, you're trained to run fast. But are you running in the right direction? Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time identifying and researching their market...

    Marketing Communications

    By Joeri van den Bergh

    Paperback Save £2.04 = £47.95

    Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

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