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- Financial TImes Prentice Hall
Today, improving the effectiveness of the retail experience is no longer an option: it's a matter of survival. Drawing on microscopic analysis of millions of shopping trips, Sorensen reveals exactly what customers are thinking, why they behave as they do, and how to reshape stores to deliver truly remarkable results.
Six Rules for Brand Revitalization: Learn How Companies Like McDonald\' Can Re-Energize Their Brands
By Joan Kiddon
Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's R. Larry Light,...
"PROVOCATIVE, PRACTICAL, POWERFUL!" -Stephen R. Covey, Author of The Seven Habits of Highly Effective People "For any executive, this is an excellent roadmap for leading strategic change!" -Bill Marriott, Chairman and CEO, Marriott International, Inc. "Finally a book that gets it right. Organizations don't change. People change. It Starts with...
World-renowned marketer Philip Kotler and social marketing consultant Nancy Lee present the ultimate guide for professionals working in government institutions and not-for-profit companies.
Humane companies are increasing their "share of heart": delivering the emotional, experiential, and social value stakeholders are demanding. It's not about "corporate social responsibility": it's about building companies that can sustain success. This book gives guidance on transforming relationships with customers, investors, society, and others.
Written to explain how to manage risk in your own organisation & for those wishing to manage risk on a full time basis, this text offers the essential knowledge about credit risk.