Books by Publisher: Bloomsbury Academic Visual Art

    The Fundamentals of Fashion Design

    By Jenny Udale

    Paperback £22.70

    The Fundamentals of Fashion Design provides a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and...

    Fashion Victims

    By Alison Matthews-David

    Paperback £17.65

    From insidious murder weapons to blaze-igniting crinolines, clothing has been the cause of death, disease and madness throughout history, by accident and design. Clothing is designed to protect, shield and comfort us, yet lurking amongst seemingly innocuous garments we find hats laced with mercury, frocks laden with arsenic and literally...

    Marketing Fashion Footwear

    By Tamsin McLaren

    Paperback £27.20

    Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by...

    Designing Sustainable Communities

    By Avi Friedman

    Paperback £30.95

    Innovation in planning is essential to dealing with the challenges society currently faces, from urban sprawl to climate change. In this book, Avi Friedman looks at both new and revived sustainable strategies at a neighborhood level to explore options for both rehabilitating older communities as well as options for those...

    Production Design for Screen

    Paperback Save £5.79 = £27.20

    "Packed with full-color film stills, exclusive pre-production artwork and behind-the-scenes production images, this book reveals how the designer is crucial in the creation of place, character and narrative through the use of distinct design elements. Using examples from real-world projects, this book provides practical guidance on the complete design process,...

    Fundamentals of Digital Fashion Marketing

    By Clare Harris

    Paperback Save £4.29 = £22.70

    The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies,...

    Construction for Fashion Design

    By Kiran Gobin

    Paperback Save £3.04 = £18.95

    Construction is the foundation of fashion design; it takes passion and great skill to turn a two-dimensional drawing into a successful garment. Construction for Fashion Design guides readers through the process, teaching the theory, practical skills and techniques that they need to succeed. It leads readers through the essential stages...

    Menswear

    By John Hopkins

    Paperback Save £3.04 = £18.95

    Whether it's a military inspired trench coat or a Savile Row tailored suit, menswear design increasingly demands originality, innovation and above all, choice. Menswear, 2nd edition explores the evolution of menswear styles, from the origins of tailoring right through to modern sportswear - showing how historical and social influences continue...

    Social Media for Fashion Marketing

    By Wendy K. Bendoni

    Paperback Save £6.29 = £28.70

    Typography

    Paperback Save £3.04 = £18.95

    -Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding...

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