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Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview...
Explores the tools that visual communicators can use to facilitate imaginative thinking. This title exposes readers to ways of approaching the design process to help them to develop their powers of creative problem solving. It explains rules, theory, practice, techniques and visual curiosities that are designed to engage, provoke and...
By Peter Beare
Whether it''s passive and immutable or interactive and dynamic, the success of your design will depend largely on how well the user experience is constructed. This title shows how researching and understanding users'' expectations and motivations can help you develop effective, targeted designs.
By Alison Gwilt
A Practical Guide to Sustainable Fashion introduces students and professionals to the key issues associated with the life cycle of fashion products and explores a range of tools and sustainable design approaches that can be applied in the fashion studio.
By Sarah Bailey
How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not...
By Aaris Sherin
Sustainable Thinking explores how values and sustainability can reshape the way design management is practised and applied. The book discusses how designers can combine innovative creative thinking with analytical problem-solving skills to produce outputs that are business ready and ethically driven. Examples from a wide range of practitioners who work...
Designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Typography, this title helps readers get to grips with exactly what type is and how it has developed.
By Epica Awards
Brings together the images from all the 2011/12 Epica Award winners. This title features more than 850 commercials, print ads, media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It offers information for all those interested in contemporary European creative trends.