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By Edgar Papke
Alignment is the single most critical business challenge for any organization and its leaders. A blueprint for businesses of all types and sizes, this title reveals how to: decipher customer expectations; define the brand as a solution to the customer's needs; and turn the unique selling proposition into the mission.
The New Corporate Facts of Life: Rethink Your Business to Transform Todays Challenges into Tomorrows Profits
Charts a clear path through the obstacles facing all companies-disruptive innovation, economic instability, environmental degradation, increasing stakeholder power, and other global forces - explaining exactly how to transform each challenge into competitive advantage.
By Rod Collins
Featuring enlightening examples from forward-thinking companies including Google, Whole Foods, Linux, and Wikipedia, this title outlines the revolutionary but necessary steps companies must take to: leverage their collective intelligence; and effectively integrate diverse points of view.
By Brian Tracy
Based on more than 40 years of selling experience - in virtually all product categories and market conditions, this title shows that these proven sales skills are learnable - by anyone.
By Jeff Rose
Modeled on the Soldier's Handbook, which is issued to all new U.S. Army recruits, Soldier of Finance is a no-nonsense, military-style training manual to overcoming financial obstacles and building lasting wealth.
The Board of Directors and Audit Committee Guide to Fiduciary Responsibilities: Ten Critical Steps to Protecting Yourself and Your Organization
By Sheila Moran
More than three million people serve on boards and audit committees in the US alone. But huge risks come with these coveted jobs. This guide mitigates the risks and dramatically increases the effectiveness of boards and audit committees by uncovering 10 crucial steps every governing body should take.
By Jeff Fromm
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Based on original market research, this book reveals the eight attitudes shared by most Millennials, and the new rules for engaging them successfully.
Government employees face enormous challenges today, including being stigmatized as underworked and overpaid. This title gives managers the tools to leverage the talents of government's most important resource: its people. It shows them how to measure, nurture, and sustain the kind of authentic employee engagement that drives results.
Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
By David Newman
Packed with do-this-now ideas to attract, engage, and win more customers and clients, this book reveals how to: avoid blah, blah, blah marketing; use magnetic marketing strategies that pull-not push-qualified decision-makers into your world; get noticed; position yourself as an expert; become the obvious choice in your market; and more.
Smart Sales Manager: The Ultimate Playbook for Building and Running a High-Performance Inside Sales Team
Shows readers how they can lead their inside sales squads to success - from hiring and motivating to training, coaching, and more, including: Customer 2.0: Selling to the elusive buyer; Tools 2.0: Choosing the best sales productivity and intelligence tools for their team; and Talent 2.0: Hiring, training, and retaining...