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By Dan Carrison
For more than 200 years, the U.S. Marine Corps has been a paragon of world-class leadership, excelling in the areas of motivation, training, and management. Semper Fi -- which since its hardcover publication has become a best-selling, business leadership classic -- shows readers how to adapt these proven practices for...
By A. Learned
Helping marketers see their brands through a woman's eyes, this work assists them develop products, services and marketing strategies that resonate with female buyers. It reveals how generational history, culture, and daily realities influence a woman's buying and how the manner in which women buy is more critical than what's...
Which business structures are best suited to the unpredictable 21st century? How can a company, division, or department reconfigure itself with minimum disruption and maximum impact? This title shows business leaders at all levels how to examine their choices by leading them systematically through these fundamental questions.
Organizations are turning to external suppliers for everything from payroll processing to facilities management. This title helps readers learn how to: determine core competencies that should be kept in-house rather than outsourced; and, align outsourcing with overall corporate strategy.